Spotify & Madonna Topical Advertising Campaign
Insight:
Concert delays remind fans that while artists may be unpredictable, their music doesn’t have to be.
Idea Statement:
Spotify turns Madonna’s late arrival into a moment reminding fans that her music is already at their fingertips, no waiting required.
What happened?
& what does this mean for Spotify?
They have a chance to remind their users in the moment that all their favourite music is with them right at their fingertips.
