Swarovski - “Everyday is luxury”

People often wait for a special moment to wear special jewelry, forgetting that there’s no better way to honour life than by treating the everyday as worthy of luxury.

Insight

Swarovski turns luxury into an everyday experience.

Idea

Executions

Direct Mail Piece

A thick-stock swan suncatcher is mailed to newsletter subscribers as a premium welcome piece.

This is designed to be a moment they can hang, keep, and experience daily.

OOH

Bus shelter ads will be placed in affluent Toronto neighbourhoods and near key Swarovski store locations.

• Examples:

  • Rosedale

  • Yorkville

  • Summer Hill

A simple reminder of the brand and to circle back on our big idea, that luxury should be an everyday experience.

Digital Mail Piece

Personalized Light Time: The swan changes with your day. When the email is opened, it adapts to the customer’s local time.

Hover Animation: Hovering over the banner on emails and app triggers a slow light sweep across the swan, revealing refractions and brightening the tagline.

Experiential

Transit wrap advertisement will be placed on buses/streetcars that go to malls with Swarovski locations in them.

Examples:

• Yorkdale

• Sherway Garden

• Bayview

• Markville

Credit: Art Directors - Joyce Jiang, Lucas Pelle Figliuzzi, Taylor Moulton