Problem

Perimenopause is one of the longest chapters in a woman’s life and it is rarely spoken about.

Insight

Perimenopause makes women feel like a stranger in their own body.

Idea

Periguide - a tool that helps women navigate the changes happening to their bodies.

Credits

Art Director - Taylor Moulton, Copywriter Sarah Gord

(Student work, not affiliated with or commissioned by Canesten. Created as a creative exercise during my Advertising Art Direction program.)