Spotify Reactive Campaign
Problem
In 2024 Madonna was sued by fans due to showing up hours late to perform at one of her concerts.
Fans end up turning to their phones to pass time.
Insight
Idea
Spotify shows up in the moment, turning the wait time into part of the concert fun.
Games to pass the time.
Social posts
Spotify users are able to use their phones to compete in the games and keep track of their score.
Digital Billboard
