Summer days are hot, but summer nights feel hotter. It’s hard to sleep when it’s so hot.

Insight:

The DQ Chill Truck - a refrigerated truck that roams around the city when people are trying to sleep (10pm-2am). People can come and sit inside the truck, cool down, and enjoy a free cold drink from dairy queen. The Chill Truck will be a national tour, travelling across Canada during the hottest time of the year.

Idea:

Art Directors: Aysha Addus, Taylor Moulton

Credits:

Copywriter: Adithi Hebbar