Dairy Queen x The Chill Truck

Problem

During the hottest time of the year, Canadians are feeling the heat through sleepless nights and sticking to their sheets.

Insight

Summer nights can be just as hot as summer days.

Idea

The DQ Chill Truck - A refrigerated truck that rolls through Canadian cities during the hottest nights of the year (from 10pm–2am), offering a free cold drink and a few minutes of air-conditioned relief to anyone who needs it.

A national summer tour that makes DQ the brand that actually shows up when it matters.

Art Directors: Aysha Addus, Taylor Moulton

Copywriter: Adithi Hebbar

Credits

(Student work, not affiliated with or commissioned by Dairy Queen. Created as a creative exercise during my Advertising Art Direction program.)