Problem
During the hottest time of the year, Canadians are feeling the heat through sleepless nights and sticking to their sheets.
Insight
Summer nights can be just as hot as summer days.
Idea
The DQ Chill Truck - A refrigerated truck that rolls through Canadian cities during the hottest nights of the year (from 10pm–2am), offering a free cold drink and a few minutes of air-conditioned relief to anyone who needs it.
A national summer tour that makes DQ the brand that actually shows up when it matters, not just at noon, but at midnight too.
Art Directors: Aysha Addus, Taylor Moulton
Copywriter: Adithi Hebbar